About Me
I love finding the balance between creativity and analytics, developing strategic plans and playing golf. I worked two part-time jobs while attending the Brandcenter and still found a way to get married on top of it all.
I thrive while working in a team but work just as hard on my own and am always looking for my next challenge.
Education
VCU Brandcenter
Class of 2021
M.S. in Business/Branding focused in
Brand Strategy
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Virginia Commonwealth University
​Class of 2018
B.S. in Marketing focused in
Brand Management​
Tool Kit
Research
+ Mintel
+ Simmons
+ Brandwatch (Crimson Hexagon)
+ Qualitative/Quantitative Surveys
+ Man-on-the-street Interviews
+ Focus Groups & Opinion Parties
+ My Mom
Creative
+ Apple/Google/Microsoft Office Apps
+ Final Cut Pro
+ Garage Band & Logic Pro X
+ Guitars
Professional History
The Carriage House - Strategist
Summer 2020​
Conducted market and product research and implemented strategic brand development for:
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Coach House Bar & Grill (Norfolk, VA)​
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GreenWave
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Joe Mayes Videography
Delta Star - Corporate Intern
Summer 2018 & Spring 2019
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Brand development and management
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Analysis of competitor social media
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Project planning for manufacturing plant
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Assessing Human Resource needs and finding the appropriate solution
VCU Marketing - Student Intern
Fall 2018​
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Conducted best practice research for social media campaigns through Instagram stories​
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Developed and executed "Ram Tales", an Instagram Story-based series highlighting specific students at VCU
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Used analytics from the series to provide recommendations for future campaigns at VCU
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Eddy Alexander - Marketing Intern
Fall 2017​
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Worked on multiple brand development projects for counties, municipalities and local businesses​
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Strategic development and direction
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Copywriting
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Assisted with RFP writing, editing and decision making​